The Academy is proud of its expert industry membership of around 6,500 across the UK and the US and each year focuses attention on the highest achievements in film, television and games distributed in the UK. Our aim is to inspire and motivate those who make them, encouraging high standards across all three genres and benefiting the public. / As well as our famous BAFTA Awards ceremonies, we are committed to sharing the craft of film, television and games production, staging over 200 public events a year across the UK and beyond, which give our members, the industry and the public the opportunity to learn first hand from leading industry practitioners, many of whom are famous household names. / In this way, we provide a forum for knowledge which extends online at www.bafta.org/guru . This in turn drives standards and we seek out and encourage new talent, encouraging them into the creative industries and celebrating the very best creative work in film, television and games. (Source: BAFTA)