In America, people from all walks of life decide to buy guns: for home protection, for sport, for their growing collections the reasons are as diverse as the customers who are profiled in the upcoming new series "LOCK 'N LOAD" premiering Wednesday, October 21st at 8 PM ET/PT on SHOWTIME. The six-part, half-hour reality series offers viewers a fly-on-the-wall look at "The Shootist" gun store in Englewood, Colorado, where expert gunslinger Josh T. Ryan is always ready to close a sale as customers, both male and female and of all ages, steadily stream in. The series offers viewers a politically neutral peek into this family-owned gun store's daily interactions between Ryan, the inherently charming and knowledgeable salesman, and the store's most fascinating customers. The hidden camera, revealed after the transaction is completed, insures a particularly candid and revealing take on why we buy them. (Source: SHOWTIME)